Celebrating the 80th birthday of Selle Italia President Giuseppe Bigolin, the Italian saddle specialist also unveiled its new corporate logo.
A company release noted… ‘An event, held at the Asolo Golf Club, was attended by cycling champions of the past and numerous friends of the Bigolin family to celebrate the President’s birthday and to celebrate, with the renewal of the logo, the push towards the future that has always characterized the company.’
“When I took over the company in the 70s I never expected such a success,” said Giuseppe Bigolin, President of Selle Italia. “And if I look back I can say that I am really satisfied with the objectives and goals – even sporting ones – that we have reached. This is an important birthday for me, surrounded by my family, friends and all our work group: I couldn’t ask for anything better.”
A highlight of the event was the formal introduction of the new Selle Italia logo… ‘the result of a design work that sees the curves of the brand lightened to make it more linear and more consistent with the stylistic code of the company that has been operating in international markets for years.’
‘With a linear and clean design, the new logo features slightly inclined letters to indicate movement, the pursuit of performance and speed, typical characteristics of cycling, but also of the Selle Italia brand, which has always been dedicated to innovation.’
“The remake of a logo is part of a very specific strategic development plan that has seen Selle Italia implement and renew its target by investing heavily in digital and commercial and marketing policies aimed at increasing its online presence,” said Nicola Baggio, General Manager of Selle Italia.
“The message transmitted by the brand has, therefore, a precise value in the company strategy to make the brand on the one hand more and more recognizable and on the other more modern and current, what it requires today our sector.”
