Strava recently announced a new achievement badge and map treatment to encourage athletes on its platform to… ‘do the most important activity of 2020: vote.’
The company notes that, by using one of the words or hashtags below in an activity line or description, athletes will not only receive a badge and unlock the map treatment, but they will show their community that they exercised their right to vote and inspire their community to do the same:
- Vote
- Voting
- Election
- Ballot
- Civic duty
- #ourvoice
- GOTV
- #change
- #democracy
Strava is also providing in-app links to organizations with voting resources such as Protect Our Winters, When We All Vote, and Vote.org to help athletes establish their voting plan.
