The London Bike Show, billed as ‘the UK’s largest cycling and triathlon exhibition’, has announced that it has sold 23% more exhibitor stands than at the same date last year.
Taking place at ExCel London on 27-29 March 2020, the London Bike Show, which this year will be celebrating its 10th anniversary, has reportedly ‘seen a dramatic upshift in both trade and consumer interest since current owners Newtimber Media acquired the event in 2018.’
This latest announcement comes with the show still more than six weeks away. At present, with 106 exhibitor stands confirmed (vs 86 stands to date in 2019), covering 195 of the cycling industry’s brands, visitors will have an opportunity to meet more of their favourite brands face to face to learn about their products and services.
In addition, 54 of the confirmed brands will be exhibiting at the London Bike Show for the first time. These include the likes of longstanding London favourite Condor Cycles, BMX brand Mafiabike, cycling wear brand Bioracer, Hindsight Vision, HEXR custom fit 3D printed helmets, Water to Go, Didoo Sports and electric folding bike brand Mirider. Also returning to the London Bike Show following a few years’ absence are SCOTT Sports and Kinesis Bikes.
Visitor ticket sales are also reportedly set to exceed 2019’s figures with the busiest period expected to be in the weeks leading up to the event.
Frazer Clifford, Managing Director of Newtimber Media said “Despite changing times in the market, we’re delighted that the London Bike Show and Triathlon Show: London are continuing to be seen as a fantastic marketing opportunity for the bike industry. We will be welcoming a record number of first-time exhibitors to what will be our 10th anniversary show and we’re looking forward to working with them to achieve their objectives.”
