Leading outdoor footwear brand, Merrell, has announced that it is the headline sponsor of the Mountain Running Evening at the 40th anniversary of the Kendal Mountain Festival.
Taking place from 19th – 29th November, the outdoors event in North West England will be broadcast online for the first time. According to the festival organisers, this continues a mission to ‘showcase inspiring, soul-stirring outdoor adventures continue at a time when adventure and travel is limited.’
Broadcast online on Thursday 19th November, Merrell’s Mountain Running Evening will transport viewers into the fast-paced world of trail running following a year that has seen notorious and long-lived ultra running records crumble.
Sky-running stars in virtual basecamp
‘Using state of the art technology, Merrell will bring the thrills and spills of mountain running into the home, broadcasting live stream talks and conducting interviews with leading lights from the sport who have smashed F.K.Ts this year, including Beth Pascall who ran the fastest Bob Graham Round.’
Merrell athlete and World Champion Trail & Skyrunning 2018, and female winner of the 2019 Marathon des Sables, Ragna Debats will also be part of the interviews along with Swedish trail running power-duo, the El Kott twins.
As part of the virtual base camp at this year’s festival, Merrell will be taking viewers through its product tech videos for the MTL Long Sky trail running shoes, designed with input from world champion, Ragna Debats, alongside a sneak-peek of new launches for spring-summer 2021.
As part of the festival, Merrell will also be releasing offers and competitions for attendees to help support and raise funds for Mind, the Mental Health Charity, as part of a long-term commitment to support mental health and open the outdoors up to all.
Simon Sweeney, Head of Marketing at Merrell UK said “At a time of great uncertainty, we are really pleased to be able to support the outdoors community and give people some much needed escapism via the Mountain Running Event session.
“This year Kendal is all about bringing the great outdoors indoors and I am really pleased we are able to help in this mission and share inspiring stories of our ambassadors such as Ragna Debats. We are looking forward to the festival kicking off and being able to also continue our long-term support of the Mind charity at a time when its services are in most need.”
www.merrell.com
www.kendalmountainfestival.com
