Proviz Sports, the specialist in premium reflective apparel, has expanded its range as part of its new summer campaign – Born to Shine. The new collection includes a range of ‘innovative athleisure wear as well as updated colourways and design tweaks to existing hero products.’
Athleisure apparel launching this summer includes male and female hoodies, t-shirts and leggings. New to Proviz Sports’ running collection is the Classic Running Gilet, for those training sessions or race days when extra protection is needed. Products such as the Classic Running Jacket and the Nightrider Cycling Jacket are also being relaunched with a new and improved look as well as updated colour options and junior sizes.
Proviz Sports’ Born to Shine campaign aims to support those looking to start a healthier change to their lifestyle or encourage those already well into their active journey.
The apparel brand notes that one of the main barriers to exercising for many across the UK is a perceived lack of safety.
Anthony Langly-Smith, Co-Founder of Proviz, said “We’re really excited to be able to support new and existing customers with a range of athleisure that is as functional to their chosen activity as it is stylish. The last few months have reinforced just how important exercise is, and we believe our Born to Shine range enables active people to do so in a safe way.”
Selected updated products such as the Nightrider Jacket will continue to have its inner linings manufactured from REPREVE. This recycled polyester embeds properties such as wicking, adaptive warming, cooling and water repellency.
The inclusion of REPREVE is part of Proviz’s environmental commitment. The firm encourages its customers to recycle products that have come to the end of their life by posting to them to recycle in return for a 20% discount code.
