American Bicycle Group (ABG) – manufacturer of Quintana Roo (QR), Litespeed (LS) and Ocoee – has announced the latest upgrade to its Bike Builder function on the QR triathlon bikes website.
The website update allows a bike purchaser to customize the bike they want and to see what they are building in real-time. As customers click on each option desired – colour, graphics, components, wheels and accessories – the image is automatically updated.
The final bike image goes into the customer’s online shopping cart along with the purchase details. QR adds that the customized bike will arrive on the customer’s doorstep in approximately 14 days.
“We work with every customer to get them what they want,” said ABG President Peter Hurley. “This new website upgrade eliminates the need for our customers to imagine what their final bike will look like; they will be able to see it being built as they select different options.
“We’ve been working on this for quite a while and it’s fortuitous that it’s ready to launch at a time when in-store shopping isn’t possible.”
While the online bike builder feature has been available since 2018, the instant image aspect brings an added dimension to the customer experience. If assistance is needed during the building process, a support agent is also available to answer questions in real-time.
All QR bikes are painted and assembled at ABG’s 48,000 sq. ft. facility in Chattanooga, TN, and are ‘athlete-friendly when it comes to shipping, assembly and mechanical fixes.’ When shipped, the bike come 90% assembled and takes just a few minutes to assemble. All a rider needs is a basic knowledge of bike mechanics and two sizes of Allen wrenches.
