Ribble is supporting Darren Hardy, a veteran and Warrior Games double Gold Medallist, on his epic 10x10x10 challenge: 10 iron distance triathlons in 10 days in 10 different locations.
For the 10x10x10, Darren will be swimming 2.4 miles, cycling 112 miles and running 26.2 miles each day to raise funds for Help for Heroes. He has also set his sights on three world firsts and a world record:
- First injured war veteran to complete 10x10x10;
- First Ironman in the London eye (minus swim) – and the world record for the longest endurance event in the London Eye; and
- First deca (10-days-triathlon) in various locations in the UK.
Darren will begin his epic 10x10x10 challenge on Sunday 18th October and finish 10 days later on Tuesday 27th at the London Eye.
“In just over a few days time, I will take on a challenge that hasn’t been done in the UK before,” explained Darren Hardy. “
If successful, I will join an elite set of only 100 individuals in the world that has completed the Deca Day: 10 Ironman distance triathlons in 10 days, in 10 locations throughout the UK – completing the last ones in the unique locations of the Shard and the London Eye.
“I have chosen this event because I have completed numerous ultra endurance events this year, and it is a way of self-medicating for my PTSD and giving back. Without the support of Help for Heroes Hidden Wounds team I don’t believe I would be here now; and while my challenges are an important part of my own recovery, they are also my way of giving back and making sure that other veterans going through the same thing as me will get the support that they need, now and in the future.”
Andy Smallwood, CEO, Ribble said “This is an incredible challenge by an extremely motivated and talented individual who is looking to inspire so many people. Darren will be using our Ultra Tri bike – itself is designed to compete in the toughest of races at the highest level, so is in great hands and ready for the challenge. We wish him the very best and look forward to following his progress.”
