Data recorded by Ride Green, the sustainability project at this year’s Giro d’Italia, has spotlighted a high proportion of waste sent for recycling. This has resulted in awards for the ‘most virtuous stage host cities’.
The 2020 edition of the environmental and separated waste collection project presents awards to the most virtuous stage host cities, and reports project data: 45,254.24kg of recovered waste, 89% of which has been differentiated and sent for recycling.
The project was promoted by RCS Sport in collaboration with the Erica Cooperative. It reported a total of 45,254.24kg of recovered waste, 89% of which has been differentiated and sent for recycling.
Giro organiser RCS Sport notes that these figures are in line with the growth trend recorded in the first four annual editions of the Ride Green project. This is despite working in a context where accessibility was reduced by the Covid 19 emergency.
This year has been enriched by the ‘Biciscuola experience’, which, simultaneously with the 21 stages of the Giro, saw the involvement of 63 school classes and 1,323 students from all over Italy, during the month of October. Here, online activities on the theme of separate waste collection and the circular economy saw a strong educational theme running through the pro cycling event.
Awards were given to local municipalities on the route of this year’s Giro d’Italia. Presenting the awards were Ride Green’s partners and sponsors: Eurosintex, Greentire, Corepla and Ricrea.
Most active municipalities of the Giro
The municipalities at stage starts that differentiated the highest percentages of waste were: Lanciano (95.26%), Mileto (94.33%) and Castrovillari (93.64%).
The stage finish municipalities that differentiated the highest percentage of waste were: Sestriere (93.03%), Milan (90.63%) and Asti (89.89%).
Special mention was also given to…
‘The Gruppo di volontari Valdidentro who, during the 18th stage with its finish at the Laghi di Cancano, protected the areas alongside the route of the Corsa Rosa and who, in the following days, cleaned the climb that led from Valdidentro to the finish.’
‘The Municipality of Matera and Cosp Tecnoservice for having participated more actively in the project, developing activities to support the project during and after the sixth and seventh stages.’
Roberto Salamini, RCS Sport Marketing & Communications Manager, said “Even in this very special year, despite the new challenges posed by scheduling the Giro d’Italia in October and the sanitary emergency, we wanted to re-propose Ride Green, an extremely important project for the corporate social responsibility and environmental sustainability of the Corsa Rosa.
“We at RCS Sport are aware of how the Giro d’Italia, beyond the sporting aspect, is a formidable communication tool that promotes the values of this sport and communicates the territory, culture and history of our country. Our sincere thanks go to the municipalities and partners who have chosen to support and make the development of the fifth edition of Ride Green possible.”
Roberto Cavallo, Erica Cooperative. CEO, said “Even in a complex period like the one we are experiencing, we firmly believe that values such as environmental sustainability should not be overshadowed.
“And for this reason, even with more energy and desire to send a signal, we wanted to propose Ride Green for the fifth consecutive year and we are proud that RCS Sport has given us its trust, and happy that partners like Eurosintex, Greentire, Corepla and Ricrea have accompanied us along the path.
“In addition to the results of the collection, once again growing, and of the beautiful experience carried out with Italian schools thanks to Biciscuola, I would like to underline how this edition of Ride Green, according to the data that emerged from our analysis, has avoided about 200,000 kilos of CO2: equivalent to the emissions absorbed annually by 10 thousand trees.”
