Injury prevention and recovery tech specialist Addaday has announced the appointment of Ryan Dolan as Chief Marketing Officer and Russell Coillot as Director of Specialty Run. In addition, Hugh Williams, previously Chief Marketing Officer, will now take the reins of the company’s business operations as President of Addaday.
Ryan Dolan was most recently Vice President, Sales & Partnerships at performance eyewear and multisport company, RŌKA – a position he held for almost seven years. Previously, he was Vice President of Sales at TYR Sport and Sales and Marketing Director at DJO Global/Compex in the Recovery Science Division.
Russell Coillot brings 12 years of sales and retail management experience in the specialty run category while at Fleet Feet. According to Addaday, this knowledge will be invaluable in helping the brand further cement its leadership in the recovery category among specialty run retail nationwide across the US.
‘Dolan joins Addaday’s growing Boulder, Colorado-based marketing team, while Coillot remains in Chapel Hill, North Carolina. The new hires are part of Addaday’s investment to elevate the brand as a world leader in active healing technology that helps people move, recharge and live better.’
“The addition of two of the most respected sales and marketing executives in the active lifestyle category underscores Addaday’s efforts to push the brand to its rightful place as a leader in the recovery equipment category,” said Hugh Williams, President at Addaday.
“With new innovation, new strategic partners, new big box retail partners like Target and a robust integrated marketing campaign, Addaday’s future looks very bright.”
