UK-based bikepacking and accessories brand Tailfin is on the hunt for a Content Marketing Manager to help drive more visitors to its website and build brand awareness.
The company has outlined the following background and job spec…
Tailfin is an innovative and exciting bikepacking brand, based in Bristol. We design and engineer incredible, high-performance cycling equipment, for riders of all disciplines.
Since launching in 2016 we have brought a succession of disruptive bikepacking products to the market, most recently with the Tailfin AeroPack – a rigid seat pack which has modernised the way you carry gear when bikepacking, or multi-day racing.
We need someone to help us tell the story of our innovative products, and to illustrate their unique qualities to customers all over the world, through inbound marketing.
The role
At Tailfin you’ll create engaging content (articles, blogs, videos and infographics) to help better explain our bikepacking setups to old and new customers alike. Your goal will be to drive more cyclists to our website and help them find the best products to fit their needs, through helpful and exciting content.
Your background
- You love to write and are a skilled and creative written communicator.
- You are experienced and familiar with the ethos of inbound marketing.
- You are excited by creating and editing video, and have experience working with YouTube.
- You have a Media, Journalism or Marketing background.
- You have strong technical knowledge of bikes or Engineering in general.
- You embrace social media.
- You have experience of using marketing tools like Mailchimp, Hubspot, Google Analytics, Facebook Business.
Your personality
- You live the Tailfin brand, adventuring/bikepacking/commuting on a regular basis. You love tarmac, gravel and singletrack.
- You are a self-starter. You shape your own targets and love working with autonomy.
- You are positive, enthusiastic and love talking to people.
- You are detailed and analytical in your nature.
- You are on the pulse with bikepacking trends, personalities and industry competitors.
Your responsibilities
- To create engaging content on a daily basis
- To help the team develop site SEO and improve the online customer journey
- To use Google Analytics to track results and test content strategies.
- To take charge of all social media engagement
- To work with developers to improve site UX
- Continual learning and self-development of new skills and marketing trends
The benefits
- You will develop a good understanding of running an e-commerce bike brand.
- We are a company of constant growth. You will have a platform to develop your marketing skills, alongside other areas of interest, during company hours.
- Your will gain professional knowledge of how a design-based bike company works, and how to bring new products to market.
- You will have access to untold riches of bikepacking luggage and equipment.
- You get to work in a fun, flexible working environment, with team rides as part of your working week.
- You get to talk about bikes all day every day!
Get in touch
If you are interested, please send us an email – jobs[at]tailfin.cc with your CV/Resume and tell us about yourself and why you think you are right for this role. Please also include any social media handles you have.
