Tailwind Nutrition has announced new measures to support healthcare workers and first responders during the COVID-19 pandemic.
The company notes that… ‘Many brands across the nation are pivoting their businesses and manufacturing to develop wearable personal protective equipment (PPE). Tailwind is using its expertise in nutrition and the benefits of having its own manufacturing facility in Colorado to deliver an ingestible personal protective solution – in the form of essential nutrition – to frontline healthcare workers, at a time when they need it most.’
Throughout this month, Tailwind has donated its Endurance Fuel product to dozens of hospitals across the United States. It has also launched a program in which it will ‘match any donations’ made by its customers. In addition, the company has lowered their prices for the month of April so that ‘anyone can stay active and healthy using Tailwind despite the financial impact of COVID-19.’
Tailwind adds that staying hydrated and consuming enough calories during rigorous activities isn’t just for athletes. Healthcare workers are on their feet for long hours with little more than a water bottle and limited access to food. Not to mention, during the current crisis, they are covered head-to-toe in PPE gear that is not very breathable, speeding up the rate at which they are losing electrolytes and fluids.
A Tailwind customer on the frontline of the fight against COVID-19 inspired the company…
“I am an ICU RN. During the last month my co-workers and I have taken care of some very sick COVID-19 patients. This has been exhausting to say the least. The protective gear that we have to wear is very hot; and wearing it for 13 hours at a time is sometimes unbearable. We hardly get any breaks and get dehydrated easily. I was wanting to know if Tailwind Nutrition would be willing to donate any drinks to our ICU in Southern, Indiana.”
Throughout the month of April, Tailwind has so far donated over 7,000 single-serve packets to over 50 hospitals and counting across the country, including to NYC Presbyterian Hospital, Children’s National Hospital in D.C., Sky Ridge Hospital in Denver and Mercy Regional Medical Center in Durango, Colorado. Tailwind anticipates donating to at least another 60 hospitals in the coming weeks.
“Our hearts go out to you if you or a loved one are dealing with COVID-19 and to all of you who are facing challenges with layoffs and upheaval,” said Tailwind founders Jeff & Jenny Vierling. “Our health care professionals and everyone on the front lines are also foremost in our thoughts – we are grateful for all you are doing.”
Tailwind has created an online form where people can suggest hospitals that may be in need of Endurance Fuel packets for healthcare workers.
