THRU’s new flagship ‘Ready to Roll’ bike shipping service delivers a professionally assembled bike instead of a bike in a box.
The logistics specialist notes that… ‘new bike owners are ready to ride immediately and don’t have the headache of assembling – or finding a bike mechanic to assemble – their new bike for them.’
Bike manufacturers and mechanics can also skip bike re-boxing, and save time and labour costs while THRU handles the delivery experience to customers.
Founder Marc Lauzon believes that when a customer invests in a high-end bicycle, the delivery experience should match the quality of the bike. He said, “THRU is the culmination of years of development and refinement.
“Instead of receiving a giant box that you then have to unpack and find someone to build your bike, you can have your fully assembled bike sent to one of our participating local partner bike shops or have it delivered to your front door.
“Our delivery tech will walk your bike to you, with every bolt and adjustment untouched since the bike was built by the factory technician. All you need to do is install your pedals, put on a helmet and take it for a spin.”
He continued, “We’re partnering with major brands in the industry to roll this service out to their customers. They will set themselves apart as they offer their customers a premier and headache-free experience.”
Industry partners
THRU is currently delivering new bikes for American Bicycle Group (Litespeed, Quintana Roo and Obed) from its headquarters in Chattanooga to customers across the US, from Massachusetts to California, in time for the holidays.
Marc Lauzon added, “We appreciate the opportunity to work with Peter Hurley and his team at ABG to fine tune our process and complete our first direct-to-consumer deliveries.”
With over 15 years of experience shipping fully assembled bicycles around the world, THRU (from the team at TriBike Transport) is introducing its new service. The company notes that it not only elevates the customer experience, but also reduces costs for manufacturers and online retailers, while minimizing their environmental impact.
The service will be rolled out gradually over the next few months as the required infrastructure is built up.
Ship a bike, plant a tree
Like most cyclists, the THRU team notes that it is highly conscious of the impact it has on the environment – and that includes shipping bikes.
‘For every 10,000 bikes shipped in a box, more than 23 tons of cardboard are used. All this packaging consumes more than 385 trees and produces 74 tons of CO2. Every year, hundreds of thousands of bikes are shipped directly to consumers in the US, resulting in thousands of tons of CO2 emissions.’
THRU adds that it takes its responsibility in preserving the planet and protecting the outdoors and cyclists’ future adventures very seriously. Not only will it be eliminating a portion of cardboard used with its new shipping model, it has also partnered with One Tree Planted to plant a tree for every bike shipped.
“When you ship a bike with us you will become a tree parent,” said Lauzon. “As your tree matures, it will more than offset the carbon footprint of shipping your bike, not to mention, you’ll be helping to preserve the forests that so many of us enjoy on our rides.”
THRU has also rolled out a second new service that gives cyclists, shippers and retailers a cost-effective way to ship bikes across the country. For those that may be outside of THRU’s initial network, the service enables a boxed bike shipment via a simple quote, print a label and scheduling of a FedEx pickup.
