The World Federation of the Sporting Goods Industry (WFSGI) has announced that the 2021 edition of the World Cycling Forum will take place from 9-10 September 2021 during the IAA Mobility show (7-12 September 2021) at the International Congress Center Munich (ICM).
The IAA’s new concept show in southern Germany will see the exhibition evolve into a leading international platform for future mobility. According to trade body WFSGI it ‘offers the cycling industry a promising opportunity to become involved in shaping intelligent transport solutions.’
Established in 2017, the goal of the World Cycling Forum (WCF) is to bring together bicycle manufacturers, retailers, brands and interest groups from around the world to discuss the latest industry trends, share their knowledge and to network with their peers.
“We are delighted to be able to host the 2021 World Cycling Forum at the IAA Mobility expo in Munich,” said Robbert de Kock President and CEO of the WFSGI. “The focus on mobility creates many synergies for our members and brands; and it will give us an ideal opportunity to develop a complimentary program while still delivering the topics that members of the WFSGI, as well as the cycling industry community, will find interesting and stimulating.
“The World Cycling Forum has developed a strong reputation as a global meeting platform to discuss prominent topics for the cycling industry; and by taking this to the superb facilities in Munich and collaborating with the IAA Mobility expo we will improve our reputation and extend the reach of the event. We look forward to welcoming you all in September 2021.”
Tobias Gröber, Executive Director Business Unit Consumer Goods at Messe München, said “The IAA Mobility 2021 is as multi-layered as mobility itself. It will present physical products and new digital opportunities.
For the first time, we are creating different experiences in different places. The Summit, in the halls of the Munich Trade Fair Center, is geared to the needs of all mobility stakeholders, whereas the Open Space transforms downtown Munich into a brand and product experience center for end consumers, without needing to buy a ticket. For six days we will be celebrating mobility with the people of Munich on a global stage.”
www.worldcyclingforum.org
www.messe-muenchen.de
