Ribble Cycles has announced the launch of a new Ribble Spring Series of virtual cycling events on Zwift whereby ‘anyone has the chance to ride, train with and compete against, pro riders of the Ribble Weldtite Pro Cycling team – the UK’s number one race team.’
Running every Friday for the next nine weeks, amateur riders will be able to ride and train with the Ribble Weldtite team using Zwift. With a range of structured events taken from the specific training programs used by the team and an opportunity to engage with the riders, Ribble adds that this series offers the opportunity to take on the pros and see what it takes to be part of an elite cycling team.
“Times change and we have to change with them,” said Andy Smallwood, Ribble Cycles CEO. The Ribble brand and product range is about inclusivity – whether commuter, fitness rider or World Champion athlete.
“Zwift and the new Ribble Spring Series gives all riders including myself and the Ribble Weldtite Pro Cycling Team the ability to adhere to the UK Government’s current advice, whilst increasing their event specific fitness with a bit of friendly competition thrown in.”
Tom Timothy, Ribble Weldtite Team Principal, said “Our partnership with Ribble has propelled the team and the riders to new levels of success. This Zwift X Ribble series is yet another great innovation for a domestic British team and a clear example of how we set ourselves apart.”
The first of the Ribble Spring Series got under way on Friday 10th April at 18:00 BST, and will continue each Friday over the coming weeks.
www.ribblecycles.co.uk/blog/zwift-x-ribble-spring-series
