Canadian sports technology company, 4iiii Innovations has announced its continued collaboration with professional World Tour Cycling Team Israel Start-Up Nation. This sees the company continuing to supply 4iiii PRECISION PRO Powermeters and Viiiiva Heart Rate Monitors to the team in 2021.
Founded in 2014 as the Israel Cycling Academy, Team Israel Start-Up Nation (ISN) is co-owned by Canadian-born Sylvan Adams, a former Canadian Masters cycling champion who emigrated to Israel in 2015.
The ISN roster features talent from 17 countries and is headed by British star Chris Froome and veteran German Andre Greipel. Mike Woods joins fellow Canadians Guillaume Boivin, Alex Cataford and James Piccoli to bring the number of Canadians on the 32-rider squad to four.
The partnership between 4iiii and ISN began last year. One of the team’s standout moments of the 2020 season was their strong performance in the Vuelta a España where team leader Dan Martin secured fourth place overall in the general classification and won Stage 3 of the race.
Israeli road race champion, Omer Goldstein said “4iiii was an important addition to the set-up during my first Grand Tour with Israel Start-Up Nation at the Vuelta a España. I could accurately keep track of my fitness and fatigue with the numbers I received from the 4iiii powermeter.”
Israel Start-Up Nation’s General Manager, Kjell Carlström said “As a professional cyclist, every percentage counts. Every percentage is a matter of winning or losing. Having accurate data makes a huge difference. 4iiii PRECISION PRO Powermeters flawlessly provide us that essential data as their powermeters and heart rate monitors are some of the most reliable and accurate on the market.”
Shane Pegg, 4iiii Director of Brand, added “We are looking forward to a continued partnership with Israel Start-Up Nation in 2021. The collaboration between ISN and 4iiii highlights a shared focus on reliability and accuracy.
“ISN has made large steps this year in acquiring top riders including Chris Froome and Mike Woods. I see great results on the horizon with ISN proving that it is a leading team in the world of cycling. We are delighted to be a key partner of the team and help them achieve this.”
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www.israelcyclingacademy.com
