A new race series kicks off this week on Zwift in conjunction with Adidas. The ‘Take it Forward’ event series takes place between 11th and 31st August, and will offer runners ‘two steamy group workouts per week to help them build up their fitness like the pros.’
The workouts will alternate between two unique workouts – ‘Move Forward’ and ‘Build Base’ – and will be led by Adidas run coaches Lina Michaelis and Awan Bunjing.
Each run builds off the one before it. Move Forward workouts are designed to boost VO2 Max with drills, strides and improving lactate threshold. Zwifters can complete any Move Forward workout to unlock the Adidas Runners shirt in-game.
Build Base events are positioned as easy training runs designed to improve running economy, overall fitness and recovery. Zwifters can complete any Build Base workout to unlock the Adidas 4DFWD shoes in-game.
The Take it Forward series has been created by Adidas to highlight 17 years of research invested into the Adidas 4DFWD shoe.
The company cites 17 years of athlete data and over 5 million lattice variations that were examined to create a unique 3D printed performance midsole, designed to move runners forward. The company adds that, with every stride, the 4DFWD midsole compresses forward, providing a smooth transition and an all-new running experience.
The Take it Forward events on Zwift are group training events for community members looking to build a solid foundation with the help of Adidas athletes and world-class coaches from around the world.
To participate, Zwifters can connect their Zwift account and the Adidas Runners app, join adidas’s Take It Forward challenge and complete 30km during before August 31st to be entered to win real life prizes from adidas.
www.zwift.com
www.adidas.co.uk/4DFWD
