Stolen Goat has joined forces with Tate, the UK-based art museum, to create a capsule collection of cycling jerseys and accessories that aim to ‘blur the boundary between art and cycling.’
In a release, the cycling apparel brand stated…. ‘Embodying the spirit of freedom and adventure, the Adventures with Art collection brings to life the kinetic energy created by colour and line. It inspires the wearer to explore new perspectives. To dare to be unconventional. To be part of The Herd, but not part of the crowd.’
The company continued… ‘We’ve had the privilege of collaborating with artists before, with our Stolen Goat X Artist collection – showcasing the talent and creativity of a wide range of artists. We’re all about cycling kit that goes beyond the purely functional.
‘We like to create kit that sparks conversations through its imagination and flair. That brings joy and confidence every time someone zips up their jersey or pulls on their socks. Working with artists gives us the opportunity to create living, breathing pieces of art – and then send them out into the world for adventures on two wheels.
‘Drawing together our passion for art and cycling is something we love to do. So, you can imagine our excitement when we had the opportunity to trawl the Tate archives and create a collection of cycling kit and accessories that brings some of our favourite works into a whole new dimension.’
‘From the exploration of hue, tone and intensity in the work of Jean Spencer, to the audacious departure from the conventional in the early geometric works of David Bomberg. This collection is a union of cycling and artistry. The result? A capsule range of high-performance cycling kit that will inspire our everyday cycling heroes to embark on their very own Adventures with Art.’
The packaging for the jerseys in this special collection makes use of the paper used to sublimate the design onto the fabric. Usually, this paper would be discarded or recycled in the manufacturing process – but Stolen Goat had the paper trimmed to size to wrap the jersey it was used to create.
‘Not only does this create sustainable packaging, it means every customer ordering a jersey from the Adventures with Art collection receives a paper printed version of the artwork from the jersey they’ve ordered. Each one is ever so slightly different, which we think is pretty cool. You’ll also get a postcard with your Adventures with Art order, featuring a photograph of the artwork and information on the title, date and medium used to create it.’
The Stolen Goat Adventures with Art capsule collection brings to life the works of seven artists: Bomberg, Burra, Kandinsky, El Lissitzky, Mondrian, Spencer and Turner. The collection consists of cycling jerseys, caps, neck warmers and socks.
Packaged sustainably in the paper used to sublimate the designs onto the fabric in the manufacturing process. It is available to purchase online at stolengoat.com and will soon be available in-store at selected Tate shops.
