The Tour de France has announced a three-year renewal of Krys’ sponsor commitment, which began in 2014, as a major partner. For the eighth consecutive year, and until 2023, the leading French optics company will reward the best young rider (25 years old or less during the year) by awarding the white jersey.
For the first time, Krys also becomes a hearing partner of the Tour de France for this 108th edition. This new commitment seeks to highlights its role as a leader in visual and hearing health.
On June 26th, for the Grand Départ of the 108th edition of the Tour de France, Krys will once again be the major optical partner of the race.
Since 2016, Krys has been bolstering its role as a healthcare leader by allowing thousands of people to have their sight or hearing tested free of charge and to receive expert advice at its ‘Sight and Hearing Bus’.
Jean-Pierre Champion, CEO, Krys Group, said “For Krys, being a partner of the immense collective and public celebration of the Tour de France symbolises our shared values. Close ties between Krys and the Tour have been forged since 2014.
“And they are being strengthened this year with the arrival of Krys Audition. This commitment is genuine and meaningful for our brand, which is very attached to French savoir-faire and the development of its territories. It is a long-term partnership and symbolises the proximity of our opticians and hearing aid practitioners to their customers, throughout the country.”
Christian Prudhomme, Tour de France General Director, added “It is a pleasure and honour to welcome the renewal of Krys’ confidence in the Tour de France until 2023. In recent years, youth has taken control of the Tour, with Egan Bernal in 2019, who is the youngest winner in the post-war era and last year Tadej Pogacar at 21 years and 364 days the youngest winner since 1904.
“Standing on the podium on the Champs-Elysées with the white jersey never happens by chance, and this rider is often the face of tomorrow’s cycling. The link between the young champions and the fans of the Grande Boucle is essential in the promotion of cycling whether in competition or as an affordable and ecological means of transportation.
“Additionally, Krys and its network of 900 shops throughout France always try to engage locally, which is also an important value of the Tour de France and cycling.”
