Bike Club is a new initiative, billed as the world’s first community-driven NFT (non-fungible token) project for cyclists. The club features 10,000 unique cycling avatars by artist Rich Mitch.
‘Bike Club is an entirely new way for riders globally to engage with industry, athletes, and brands with unprecedented access and opportunity.’
Bike Club members receive a unique rider avatar randomly generated from more than 100 unique traits designed by Rich Mitch. The ‘Rider’ serves as a member’s fully owned, fully transferable proof of membership.
‘Members will have access to private channels and digital rooms where pros, celebrity riders, coaches, brands, and cyclists everywhere will share in unprecedented community engagement. From AMA’s to giveaways, the digital benefits are only the beginning.’
The Bike Club roadmap includes real-world rides with pros, VIP experiences at major events (‘think Sea Otter, Unbound, BWR, etc.’), access to hard-to-get race entries, and more.
Pre-launch sneak peeks, exclusive pre-order opportunities, and special deals will aim to provide ongoing value beyond the initial mint price, ‘delivering outsized value to every member’.
Details on the price of membership were not available at the time of writing. The blockchain-based cycling club notes that 10% of all revenues generated via the minting of NFTs will be donated to cycling-related charities and advocacy groups.
The NFT-oriented cycling club launched on November 15, 2021 – with a minting of the NFTs scheduled for mid-January 2022.
