Aiming to bolster its connection with customers and showcase new product offerings, Swiss bike brand BMC has unveiled a new virtual showroom.
“At the heart of its Swiss headquarters, BMC has created a home for its products; a showroom that reflects the long-standing brand values and performance heritage,” said David Zurcher, CEO at BMC.
The showroom represents BMC’s pursuit to connect with its riders, to share unique experiences and to recognize the core values of the brand. The brand’s open days, retailer test events and its Ride to Paris, are part of a long line of events in celebration of this shared riding experience.
“As it has become difficult to connect in person, BMC looked at ways we could still welcome those real riders in,” explained Luisa Plasczymonka, Customer Experience Manager at BMC. “By developing a tool that allows us to share that personal BMC touch again – we are proud to introduce the Virtual Showroom.”
With the all-new virtual showroom tour, BMC is inviting consumers and retailers to explore its headquarters and get to know more about the latest products and brand stories.
“With the virtual showroom, we are really looking forward to welcoming consumers and retailers alike,” added Mélanie Leveau, the company’s Global PR Manager.
The virtual tool allows users to walk around the showroom, interact with the latest range of products – and see some of the company’s meeting and working spaces. The aim is to bring consumers and retailers closer to the brand and give them a small glimpse behind the scenes.
“This is a great tool to connect with the BMC fanbase across the globe and to show them what we are all about” notes Customer Experience Manager Luisa Plasczymonka. “We wanted to give access to the famed BMC showroom to everyone, independent of location, to celebrate the one thing that unites us all – high performance riding experiences.”
