Body Rocket, the start-up creating a real-time drag measurement device for cyclists and triathletes, is embarking on a tech collaboration with BMC, the premium Swiss bike brand.
‘Pioneering the future of performance cycling through aerodynamics, Body Rocket will provide accurately measured aerodynamics data for cyclists in real-time and in real conditions, on the road.’
The technology will comprise of three sensors; on the stem, on the seat post, and on the pedals. These sensors aim to isolate the rider from the bike. With the body accounting for 80% of drag, Body Rocket adds that ‘empowering the rider with the ability to use live data to optimise their body position provides the ultimate performance tool.’
Ongoing developments to the Body Rocket tech will be carried out on BMC bikes, enabling Body Rocket to continue to refine and perfect the accuracy of its device offering while ‘giving BMC cutting edge insight into the link between its bikes and the athletes riding them.’
This partnership will see the two brands working together to ‘create a vision for the future of cycling performance and an enhanced experience for serious cyclists and triathletes.’
Eric DeGolier, Founder of Body Rocket, said “It’s a huge accolade to be working with BMC as we continue to develop our technology, and this is an exciting step forward in our journey towards making it widely available to cyclists and triathletes.
“Our vision is to make aerodynamics data become the norm as part of a performance data set. This is the future of cycling, and together with BMC, we hope to achieve it.”
David Zurcher, CEO at BMC Switzerland, said “We are very excited to be collaborating with Body Rocket. As a young company, Body Rocket is aiming to make aerodynamics data accessible for anyone serious about getting faster on a bike.
“This aligns well with our vision to elevate the performance of cyclists everywhere. Together, we’ll be able to do things neither company could do on our own, and future cyclists everywhere will benefit.”
www.bodyrocket.cc
www.bmc-switzerland.com
