Saucony has unveiled the latest colour offering of its Endorphin Collection, as the company looks to continue the success gained in 2020.
Comprised of the Endorphin Pro, the Endorphin Speed and the Endorphin Shift, the collection is designed to… ‘offer a fast option for every kind of run: race day, speed day and every day and will now be available in their Bright Future Colourway.’
Six months on from launching in the UK market, the company reports that the range has ‘amassed an unprecedented level of demand and multiple awards.’
The initial launch of the Endorphin Pro sold-out in less than 24 hours, with stock of the Endorphin Speed and Shift lasting just a few days, with further restocks proving equally popular.
The collection is multi-award-winning, including the Women’s Running best racing shoe for the Endorphin Pro and COACH Mag’s Best All Rounder for the Endorphin Speed.
Now aiming to leave a lasting impression, the Saucony Endorphin collection comes with a ‘Bright Future’ colourway for both men and women.
Developed with 12 elite athletes who ran over 5,000 miles in 25 prototypes, Saucony noted that it uncovered how runners ‘generate speed with minimal energy loss, and created shoes that bring those benefits to life for everyone to run in.’
Endorphin Pro – ‘race day’
The Endorphin PRO is ‘the fastest shoe Saucony has ever built’. Featuring its signature S-curve carbon fibre plate for powerful transitions, along with ultralight and springy PWRRUN PB cushioning, the resulting SPEEDROLL propels the runner forward.
Endorphin Speed – ‘speed day’
The Endorphin SPEED can transition from up-tempo workouts to race day. It combines a full-length, semi-rigid nylon plate for snappy transitions with springy PWRRUNPB, Saucony’s lightest, responsive cushioning material. The resulting SPEEDROLL helps generate more from each stride by propelling runners forward with the feeling of continuous momentum.
Endorphin Shift – ‘everyday’
The Endorphin SHIFT combines a lofty bed of PWRRUN cushioning with finely-tuned support features. The secret is in its thicker midsole, which results in a stiffer forefoot and delivers SPEEDROLL’s feeling of continuous momentum without the need for a plate.
Gareth Lloyd, Saucony UK & Ireland Marketing Manager said “We were delighted with the response to the Endorphin collection in 2020 and cannot wait to share the Bright Future colourway with the fans of the range.
“If you’re looking to get faster in time for the return of races then this is the collection for you. We’ve worked tirelessly with the pros and the designers to help create a range that focuses on aiding all of the stages of the speed development process and making sure you are race day ready.
“We want to empower runners to become quicker with the Endorphin Collection and to enjoy the process in getting there.”
