The launch of Run Mummy Run Community Run Club (RMR CRC) in association with ASICS has been generating some interest in the UK.
Within a short while of registration opening over 1,000 runners had reportedly secured their run club membership. According to RMR CRC… ‘Numbers of this level take the club to being one of the top women’s online running clubs from the start.’
Run Mummy Run (RMR) was established in 2012 and is a leading online community for women connected through running. RMR brings women runners together to support and motivate each other. The community continues to go from strength to strength in 2021 with over 180,000+ members.
ASICS has been supporting Run Mummy Run as a Family Partner since 2020.
The RMR CRC online run club affiliated with England Athletics, in association with ASICS, gives women of all levels an opportunity to join a traditional-style run club wherever they are based.
In addition to offering help and support to women in reaching their training goals and to improve their running, the club hosts in-house experts offering their expertise in a number of areas to enable the members to become stronger runners. The experts cover areas such as strength, nutrition, exercises, hydration and preventing injuries.
The club has its own England Athletics certified running coaches who keep all members running well throughout the year by offering weekly virtual club runs. There will be regular club challenges to keep everyone motivated as well as monthly competitions and a range of perks exclusive for members.
RMR CRC Foundation Membership costs £17.99 (equivalent to £1.49 a month) and includes a Run Mummy Run / ASICS technical Run Club vest. RMR CRC Basic Membership is a pro-rata based membership. Both offer the option to upgrade to England Athletics affiliation (at an additional £16.95).
Leanne Davies, Founder of Run Mummy Run, said “We are so delighted to have launched the club. We had huge interest in the pre-registration which showed us this was the right run club and level to offer our members and community.
“Having over 1,000 members join so quickly is mind-blowing and we were off on the right foot from the go. Our in-house experts have all been carefully chosen and reflect our ethos and positive can-do attitude. We are all here for each other and the support will continue across channels for all our members.
“Membership to the main Run Mummy Run group will remain free supported by our partners, if you are not a member do join and experience the love and support of Run Mummy Run for all women and all abilities. We were quoted as being the fifth emergency service in a recent podcast and we are just that, all connected through running and activity.
“I am very proud of what we have all achieved together since founding RMR in 2012 and there is so much more to come.”
Rebecca Richardson, co-owner of Run Mummy Run, added “Launching the Run Mummy Run Community Run Club in association with ASICS was a dream when we first started working on this for the community.
“Our community always comes first and we know this was something that had been requested. We are overwhelmed by the response and want to thank everyone involved. A lot of work has gone into this to make it a reality, and the support of the community and ASICS has been immense in making this possible.
“We are very proud to have the first ever run club vest collaboration that ASICS have done and this shows how strong the bond between us is. ASICS hugely support our community and we could not be happier today to see the amazing response from the community to the launch, thank you.”
Robin Sykes, Marketing Manager ASICS (UK & Ireland), said “ASICS is a firm believer in the power that movement has on the mind and body, and we’re incredibly pleased to be announcing the launch of the Run Mummy Run Community Run Club (RMR CRC) in association with ASICS.
“This dedicated online running club will allow Run Mummy Run to support more women through the community run club and encourage a larger proportion of women to enjoy the benefits that running can have on the mind. To show our ongoing commitment to the club and community, we have launched the first ever ASICS running club vest in collaboration with RMR CRC.”
www.runmummyrun.co.uk/community-run-club
