In a year in which the safety of athletes plays an ever more prominent role, Challenge Family and ABUS have announced a three-year partnership… ‘to take athletes’ safety to the next level’.
Challenge Family notes that the safety that comes with this partnership has nothing to do with the measures taken in relation to the coronavirus, but rather, just as importantly, with wearing a helmet.
ABUS produces various products for cyclists and triathletes, including a wide range of helmets. Thanks to the collaboration between the two companies, athletes now have the opportunity to buy a personalised Challenge Family helmet – both via ABUS and via the Challenge Family webshop. These helmets will also be offered at the expos of the biggest Challenge Family races worldwide.
Last December, ABUS was present during Challenge Daytona, where the overall age group winners (male and female) of the Middle Distance event won their own ABUS helmet. The fastest age group bikers also were rewarded with a brand new helmet from the specialist brand.
Christian Rothe, member of the ABUS management team, said “We look forward to the cooperation with Challenge Family and with Challenge Roth, one of the most popular long-distance events in the scene.
“A perfect partner for our triathlon strategy. We have developed new performance helmets especially for time trial riders and triathletes and wish to establish ABUS within the triathlon ecosphere. The global presence of Challenge Family supports us to increase ABUS brand awareness internationally.”
Challenge Family CEO Jort Vlam added “We know of course that athletes not only like to race, but also like to look good during those races and their training sessions. It’s very cool if you can have Challenge Family branded helmets and give a lasting individualized touch to your outfit. There was no moment that we have hesitated to work with ABUS for at least the upcoming three years.”
www.challenge-family.com
www.abus.com
