CURAD and ActivICE, two brands from consumer medical products firm Medline are teaming up with Mike Reilly, the ‘Voice of IRONMAN’. As Medline notes… ‘Mike will help communicate the leading-edge training and recovery benefits of CURAD Performance Series and ActivICE to the extended, worldwide endurance sports community.’
Mike Reilly recently launched his new podcast, Find Your Finish Line with Mike Reilly, sponsored by CURAD. On the show, he uses his interview skills to draw from guests their stories of struggle and achievement in sports and life.
Scheduled podcast guests include Taren ‘Triathlon Taren’ Gesell, Derek Fitzgerald, Kris Gethin, Sika Henry and Mirinda Carfrae. Listeners can find show details and schedules at www.mikereilly.net/podcast and listen via Apple Podcasts, Spotify, Overcast or Stitcher.
‘Mike will be announcing his 31st IRONMAN World Championships in Kona, Hawaii in October, this time in partnership with Medline. Mike will also call in finishers at the IRONMAN Wisconsin race in September, in addition to other events and appearances throughout the year.
‘His best-selling book, MIKE REILLY: Finding My Voice, will be part of the ‘Random Acts of Recovery’ gifts distributed by CURAD and ActivICE via social media and at events, aligning the two brands on their shared ideology that the athlete’s journey is as important as the destination.’
“I’m genuinely thrilled to partner with CURAD and ActivICE, products I use and love,” said Reilly. “This relationship will allow me to share my passion for endurance sports and inspiring stories while educating the IRONMAN and wider sports community on advanced concepts in training and recovery.”
Tambra Martin, Vice President of Marketing at Medline, added, “Given Mike’s iconic stature in the IRONMAN world, we are excited to give the ‘Voice of IRONMAN’ the opportunity to support triathletes not just at the finish line, but throughout their entire training journeys.”
www.curad.com
www.mikereilly.net/podcast
