Cycle King & Hawk Cycles, billed as ‘your local family bike shop’, has announced the appointment of PaceUp Media as its new agency partner.
PaceUp’s brief will be to deliver consumer and trade campaigns across PR, social and digital marketing to increase awareness and advocacy of the Cycle King & Hawk Cycles brand throughout the UK market.
Originally founded in 1968, the Cycle King business grew over a number of years. After purchasing its Midlands based chain of shops, Hawk Cycles, in 1994 it became a family of 23 stores, with online bike businesses joining in later years. The group was subsequently named Professional Cycle Marketing, now known as PCM Group.
PaceUp will be involved in the roll out of new digital platforms across all of PCM brands, as well as implementing new strategies to increase visibility, connect with new consumers and further grow the brand name in the UK cycling industry.
Cycle King & Hawk Cycles is a family business, with the original founder, Nick Thake, and his sons still deeply involved in the company to this day. With 23 stores nationwide and four websites, Cycle King & Hawk Cycles claims the title of ‘the UK’s largest family-owned bike retailer.’
“We’re thrilled to work with PaceUp Media whose expertise, passion and strategic knowledge of the cycling landscape in the UK is unrivalled,” said Darren Hunt, Group Retail Managing Director at Cycle King & Hawk Cycles.
“We look forward to working with the team to help to raise the brands’ awareness amongst the UK cycling population and modernise our digital communications.”
PaceUp Founder and Director, Tom Copeland, said “Cycle King & Hawk Cycles present a hugely underestimated brand in the UK cycling industry and one with enormous potential.
“With decades of years of experience, strong both bricks and mortar footprint as well as an established online presence, the brand is in a really exciting position to become a household name in the bicycle industry.
“We’re really excited to get to work on this exciting project and to work towards fulfilling the true potential that the Cycle King & Hawk Cycles holds, as it looks to really step up and shine as we continue the boom in interest in all things cycling this year.”
https://cycleking.co.uk
www.paceupmedia.co.uk
