Velon, which is owned by a number of leading WorldTour teams, has coordinated the teams’ partnership with FanHub and the release of a new fantasy game with exclusive prizes for cycling fans.
Velon Fantasy went live on April 28. It will provide cycling fans with a daily fantasy experience across the season’s major races, as well as providing a season-long competition. The game will also integrate Velon’s proprietary live rider data from races as a bonus points-scoring feature, to ‘help create an even more engaging user experience.’
The game has been developed by leading digital sport developers FanHub, which has previously released products for some of sport’s most famous brands including the NBA, NFL, ATP, Cricket Australia and more.
“Velon Fantasy represents an advancement in the relationship fans have with cycling games,” said Velon CEO Graham Bartlett. “Keeping fans engaged across the season and giving opportunities to win is something other sports have managed very successfully – it’s now cycling’s turn to show how passionate its fan base really is.”
The game, in both English and Italian, is available as a web application and is free to play internationally. All the cycling teams participating in the game will be promoting Velon Fantasy via their social media channels.
“Together, the teams communicate directly with over 14 million fans across the world,” continued Bartlett. “We hope those fans enjoy the game and the chance to win some great prizes, and sign up to play our new game.
“There are many good games out there (some also backed by the teams) so we’re looking to see if we can engage an audience in a new way, all through the season by allowing people to just come in and play whenever they want.”
FanHub Head of Business Development, Judd Goldstein said “We are excited and proud to bring our free-to-play digital fan engagement expertise to the cycling world yet again through this partnership with Velon.
“Velon is pioneering the latest advancements in both cycling race data, and cycling fan engagement, and this fantasy game is designed to bring these two areas together in a fun enjoyable way that caters for all cycling fans.”
The Velon Fantasy game launched on April 28th and will continue throughout the 2021 cycling season.
