InsideTracker, the blood & DNA fitness tracking system, has signed a multi-year sponsor of the Western States 100-Mile Endurance Run.
Positioned as a personalized performance and nutrition system, InsideTracker has signed on as the exclusive performance nutrition system of the world’s oldest 100-mile trail race.
“The Western States Endurance Run has always believed in the value of research and the dissemination of translational knowledge that helps us all better understand the frontiers of human endurance,” said Diana Fitzpatrick, President, Western States Endurance Run.
“InsideTracker’s highly personalized and highly innovative approach to help promote runners’ health, wellness and athletic longevity through sound, science-based information and decision-making, represents the next wave in optimizing human endurance. The Western States Endurance Run could not be happier to announce our new and exciting relationship with InsideTracker.”
Jonathan Levitt, Endurance Category Lead at InsideTracker, said “The Western States Endurance Run is a celebration of human optimization and durability, qualities InsideTracker was designed to help athletes and performance-seekers of all levels unlock.
“After years of cheering from the side-lines and collaborating behind the scenes, we’re proud to sign on as exclusive performance nutrition system partner.”
InsideTracker has a history of supporting the ultrarunning community and has seen five of its user-athletes win the race, including Cat Bradley in 2017 and Magda Boulet in 2015.
The company is also partnered with Drs Megan Roche and Emily Kraus of Stanford, leading a multi-year study of the Western States competitor field to uncover predictors of bone stress injury in ultrarunners.
www.insidetracker.com
www.wser.org
