The Professional Triathletes Organisation (PTO) and FujiTV, one of Japan’s biggest and best-known public service broadcasters, have agreed a partnership. This will see The Collins Cup screened live across Japan on multiple platforms. The partnership was arranged by PTO’s media rights partner IMG.
The Collins Cup is the PTO’s inaugural flagship event taking place on August 28th in Šamorín, near Bratislava, Slovakia. The new race format is modelled after the Ryder Cup, and will see teams of International, European and USA athletes pitted against one another.
As part of the deal, the entire Collins Cup broadcast of over 7 hours will be broadcast live on the FujiTV OTT platform with a dedicated Japanese commentary team from FujiTV providing all the analysis as the action unfolds. A delayed re-run of the broadcast will air across FujiTV’s payTV linear channel the following day.
Daisuke Fukushima, Senior Vice President & Deputy Managing Director at IMG Japan said “We are delighted to have the Collins Cup showcased on FujiTV. The PTO’s investment in the highest production standards and athlete storytelling combined with FujiTV’s reach will ensure this flagship triathlon event will be available for all sports fans to enjoy in Japan.
“FujiTV has a keen focus and knowledge of triathlon having broadcast the sport since 2019, and will be showcasing this exciting race to the widest possible audience.”
Tim Godfrey, Chief Marketing Officer at PTO, said “We are thrilled to partner with FujiTV in Japan for the first ever Collins Cup. FujiTV has shown a huge level of commitment to broadcast this unique and first of its kind triathlon event live and on demand in local language to its audience.
“To get this level of coverage and commitment from one of Japan’s best-known broadcasters is fantastic for the sport.”
