Award-winning craft beer brand JUBEL has been appointed as the Official Après Beer of the Tour of Britain, Women’s Tour and Tour Series – Britain’s leading pro cycling events.
‘JUBEL brew dangerously refreshing craft lager cut with fruit. Their beers pack the refreshment of a fruit cider with the sessionability of a crisp lager, and are vegan, gluten-free, and a sociable 4% ABV for easy-access.’
JUBEL will be available for hospitality guests at all three events in 2021, while JUBEL will also engage with fans at the Tour of Britain and Women’s Tour stage finishes where it will have a retail presence in the Tour Village.
To celebrate the partnership, JUBEL is giving away hospitality passes to this year’s Tour of Britain and Women’s Tour to any cyclist who rides 365km – the length of the 2021 Tour of Britain’s opening two stages – between today and Thursday 30 June. Entrants simply need to sign up to the June Cycling Challenge on Strava and email apres[at]jubelbeer.com to enter.
Jesse Wilson, co-founder of JUBEL Beer, said “JUBEL was born in an après bar, and we exist to bring après to the everyday. Après is drinking to the before and making a moment out of the after.
“Après ski, sea, sport, adventure, work. We’re super stoked to be partnering with the tours and are looking forward to bringing après cycling beers to the supporters, riders and teams throughout the events.”
The Tours’ Partnerships Director Jonathan Durling said “We are delighted to welcome JUBEL on board as partners. The fact that JUBEL have chosen the Tour of Britain and our other events shows the platform that we offer brands looking to not only raise awareness of their products across the UK but also to directly engage our fans, either digitally or at the races themselves.”
This year’s Tour of Britain (Sunday 5 – Sunday 12 September) will take over 100 of the world’s best riders from Cornwall to Aberdeen. Both Wales and Scotland will host two stages of the event, while seven of the 12 start and finish venues announced to date – Penzance, Bodmin, Sherford, Warrington, Hawick, Stonehaven and Aberdeen – are new to the event.
Rescheduled for October owing to the COVID-19 pandemic, the seventh edition of the Women’s Tour will feature the race’s first-ever individual time trial, to be held in Atherstone, Warwickshire. The race, which forms a part of the prestigious UCI Women’s WorldTour, will also visit Oxfordshire and Walsall, before concluding in Felixstowe, Suffolk after two stages in the East of England.
Details of the Tour Series events taking place in August 2021 will be announced in early June.
www.jubelbeer.com
www.tourofbritain.co.uk
www.womenstour.co.uk
www.tourseries.co.uk
