Hytro BFR (blood flow restriction) has announced Yanto Barker, founder of Le Col, and Nikki Doucet, a former Nike Senior Exec, as senior advisors to help expand the reach of its wearable products.
Hytro BFR is a specialist in blood flow restriction training with its patented wearable performance products,. These are claimed to increase strength and speed up recovery.
Yanto Barker, founder and Managing Director of Le Col, reported got on board as a result of the impact Hytro BFR had on his own training, alongside that of other elite athletes.
Hytro notes.. ‘As a former Team GB Cyclist, Yanto brings a wealth of experience from the apparel and professional sports world, running a leading UK-based premium cycling apparel brand, successfully building the business from inception to maturity.’
Yanto Barker said “It’s a delight to be part of this team – Hytro is something I truly believe has huge potential across so many audiences and disciplines, to unlock potential in anyone’s training. Bring on the future of BFR!”
Nikki Doucet also adds expertise within the sport apparel market. The former Nike Senior Exec boasts 18 years of global experience across private equity, investment banking and leading multinational consumer brand companies. She will also be bringing her expertise as a start-up advisor and strategy consultant to assist Hytro in the expansion of the business.
Nikki Doucet said “In a market set for high growth and scalability, Hytro is leading the way with innovation. They have all the potential to be the globally recognised leader in BFR, so I am excited to help the team drive the business forward.”
Raj Thiruchelvarajah, CEO and Co-Founder of Hytro, said “We are delighted to welcome Yanto and Nikki – their respective experience holds them as some of the most highly-regarded professionals in the health and fitness industry.
“We look forward to welcoming their thoughts and ideas as we continue to bring Hytro BFR to the forefront of mainstream training.”
The news comes as Hytro announced a recent investment round. This will see the brand seek an additional £1 million in early 2022 to further establish itself as a leader in BFR training.
Hytro added that… ‘Investors, elite athletes and customers are already backing the revolutionary brand that is scientifically proven to increase muscle size by 31% and accelerate recovery time by 33%.’
