Bahrain Victorious has revealed a limited edition racing kit for this year’s Vuelta a España, which is scheduled for August 14, 2021 through to September 5, 2021.
Shifting away from the team’s traditional red colour, to respect the red leader’s jersey at the race in Spain, the new kit produced by ALÉ Cycling has been positioned as a continuation of the Crypto Art NFT jersey. The kit aims to raise awareness around obesity and diabetes, and the impact physical activity such as cycling can help to reduce the risks.
The team initials TBV are now front and centre of the kit, along with messages building awareness of the diseases, such as ‘30 minutes of exercise a day reduces your risk of diabetes by 25%’.
On the back of the jersey is a prominent and clear message about the power of cycling: ‘Riding Away From Obesity and Diabetes’ and ‘Every Pedal Stroke is a Victory’.
The jersey also nods to the team’s history with touches of both the Bahrain Merida and Bahrain McLaren logos. Along with the release of the jersey, the team will be sporting new Rudy Project helmets and Elite bidons.
To further build awareness, the team is inviting the public to take on their own 30 minutes of exercise a day to fight against obesity and diabetes. Participants that take on the challenge can track their progress through the team’s Strava club and win prizes every week by completing an average of 30 minutes a day over the week.
www.bahraincyclingteam.com/vueltachallenge
www.alecycling.com
