Muc-Off, has released what is being billed as the new ‘world’s fastest race lube’. According to the company the new Ludicrous AF performance lube is.. ‘a marriage of speed and sustainability, which uses ingredients derived from renewable sources and is readily biodegradable.’
Developed by Muc-Off’s in-house R&D Team, alongside INEOS Grenadiers, EF Education-NIPPO, BMC Pro-Triathlon, Canyon//SRAM, and other teams and athletes, Ludicrous AF is built to tackle the demands of professional cycling.
In a release, the company adds… ‘With results supported by independent testing data from high accuracy, multi-torque transmission efficiency testers, New Motion Labs; and pro-race testing data from top teams, this ground-breaking lube has already powered INEOS Grenadiers to win the 2021 Giro d’Italia, plus multiple podium finishes, at some of the world’s biggest races.’
“Since partnering with Muc-Off we have enjoyed seven very successful years together marked by wins on the road and an ever-growing range of innovative products,” said Carsten Jeppesen, Technical Director at INEOS Grenadiers.
“They share our ethos of continuous improvement, and this latest launch is a great example of this, and working collaboratively. The partnership is an excellent case study, not only for how we operate as a team, but also for how they operate as a company.”
Muc-Off’s partnership with Team Sky (now INEOS) goes back many years – with the development of its Hydrodynamic Lube. Since then, the company adds that its drivetrain optimisation program and performance focused lube development has helped contribute to 10 grand tour wins.
“It’s awesome to be launching Ludicrous AF,” said Alex Trimnell, CEO at Muc-Off. “The challenge has been huge, to create a Grand Tour winning lube that combines both speed and sustainability.
“I couldn’t be more stoked with the results; the world’s fastest race lube, which shows that being green can be fast. Developed with our pro teams at our in-house R&D facility and supported by independent testing means we have ticked the box of hardcore lab and real-world testing as part of our chain optimisation and lube development programs.
“I can’t wait for more riders to feel the speed – there’s simply nothing else out there like it.”
Ludicrous AF is positioned as a race focussed lubricant. When applied to the chain, it penetrates deep into chain links. As the chain is used, the molecules within the formula react with the surface of the chain, leading to the creation of a ‘fluid sheer plane’ which helps to reduce friction and thus power loss.
The proprietary formula has self-lubricating capabilities and synthetic polymers, which aid durability and ‘deliver long-lasting and repeatable performance’.
Priced at £49.99 / €64.99 / $64.99 for a 50ml bottle, Ludicrous AF is now available from the Muc-Off global dealer network, select e-retailers and direct from www.muc-off.com.
