VAHA, a German-based fitness technology company, has announced the launch of its interactive fitness mirror in the UK. According to the company, the launch makes VAHA the first such product on the UK fitness market.
It comes at a time when consumers may be looking to take their lockdown-induced home workouts to a new level. The device allows entire households… ‘to train however they want, whenever they want and with the world’s very best personal trainers – all from the comfort of their living room.’
VAHA is an interactive mirror that acts as a virtual personal trainer, streamed directly into the home and loaded with more than 200 different workouts. These cater for varying training goals and exercise preferences. All workouts are digitally accessible and have been developed by qualified personal trainers.
Users can also use VAHA to book personalized training sessions with real life trainers. The trainers then connect live to the mirror and provide users with an individual personal training session.
In addition, VAHA offers live classes around the clock, where everyone in the VAHA community can train together, from the comfort of their living rooms. Participants can see the names of their fellow classmates live on the screen, replicating the experience of a real group training session. Members can also interact with each other after their classes through the VAHA Facebook Community group.
The launch includes the VAHA X and the VAHA S, a slightly smaller, more compact version with the same features, classes and trainers.
The VAHA S, which will launch in the UK only, can be purchased for either a one-time fee of £1,150, or in monthly instalments of £29 over 39 months. The larger VAHA X can be purchased for either a one-time fee of £1,950 or in monthly instalments of £50 over 39 months.
Users then pay a monthly basic membership of £39 to access the platform of 200 workout programmes. Membership includes access to a wide range of training programmes and courses for the entire household, as well as a free personal training session in their first month.
In total, users can own a VAHA for either £89 or £68 per month. The device can be used by the entire household, with five individual profiles permitted under a basic monthly membership.
Workout programmes are catered towards various training goals. These include: toning, strengthening, cardio and mobility. Workouts incorporate all preferences, including HIIT, yoga and Tabata.
VAHA comes to the UK after a launch in Germany in March 2020. As the product celebrates its first birthday, it aims to… ‘provide UK users with an all-stop shop for their home fitness needs, all from the comfort of their living rooms.’
VAHA founder Valerie Bures said “We’re delighted to be able to bring our revolutionary workout mirror to the UK and enable both fitness enthusiasts and newcomers to exercise to achieve their training goals or transform their lifestyles from their living rooms.
“Our mission is to empower entire households to train however they want, whenever they want and with the world’s best personal trainers – all from the comfort of their own home.
“After the events of the past year, home fitness has never been more important. We want to help people around the world take their home workouts to the next level, and bringing VAHA to a market as important as the UK is a big step towards that goal.”
The product has been developed by a team including the company’s founder Valerie Bures – creator of Mrs Sporty, one of Europe’s largest women’s fitness chains.
Since Bures founded the company, VAHA has attracted investment from Porsche Ventures and London investment firm Unbound. Also involved are HV Holtzbrinck Ventures, Global Founders Capital, TQ Ventures and RTP Global. In March 2020, German international footballer and Bayern Munich goalkeeper Manuel Neuer joined the company as a partner.
