With traditional cycling events on hold during lockdown, crankedUP has announced two new pain cave party events… ‘to enable cyclists to feel the nerves, excitement and camaraderie of taking part in real events with their ride buddies once again.’
Following its first two events in December and January, crankedUP will open the doors of its ‘cutting-edge virtual stadium’ for a two-hour fast and furious super sprint virtual cycling event on Sunday 28th February.
The super sprint event will be followed by crankedUP’s Mega event on Sunday 28th March. The Mega event offers riders, and teams of riders, the chance to ride for 2, 6, 12 or 24 hours. The 24-hour Super Beast option has been added for the first time and positioned as an ideal event for cyclists looking to raise money for charity.
Charity partners include Pancreatic Cancer UK and Action Medical Research.
crankedUP events pair live broadcast within a virtual arena of music as entrants ride a virtual course of their choice, trying to ride as far as they can on their preferred training platform (Zwift, Rouvy, RGT, Tacx etc).
Whatever the social distancing restrictions in place on the day, cyclists can plan a big gathering with their ride buddies, wherever they are in the world, either solo or as a team of 2, 3 or a 4 and compete against one another over their chosen duration.
crankedUP technology connects riders around the world through a unique interactive digital and physical experience. As well as its main virtual stadium, crankedUP leverages new and advanced production and broadcast home entertainment technology. This creates multiple ‘stages’ that riders can visit offering different music and entertainment.
There is also unique dynamic content, polls and online chats – so riders and guests can learn, be entertained and be inspired whilst they pedal, or while they take a well-earned rest.
Keith Williams, crankedUP concept creator, said “We have been overwhelmed by the success of the first crankedUP events and the positive response we have received from the riders. This has spurred us on to develop our new 2021 events and by doing so help get frustrated cyclists through lockdown alongside their ride buddies.”
Teams have access to a virtual peloton group room and smaller team pit virtual rooms so they can interact together and support their active team member whilst they are off the bike. All riders will be able to invite guests to have all access areas.
Live leaderboards, displaying riders’ and teams’ live distance totals, chart progress, supported by event commentary.
crankedUP is organised by Lovelight Events – and event entry costs £10 per person.
