Flow Beverage Corp has confirmed that its Flow Alkaline Spring Water is now the Official Water of the TCS New York City Marathon, United Airlines NYC Half, and other related events, through a four-year agreement with New York Road Runners (NYRR).
Flow’s CEO, Maurizio Patarnello, said “The New York City Marathon is one of the foremost sporting events in the world, with 50,000+ runners per year historically, and millions of spectators watching in-person and worldwide.
“We are thrilled that NYRR chose Flow as the Marathon’s Official Water. Flow Alkaline Spring Water will provide healthy hydration to runners at these events thanks to its optimum balance of minerals and electrolytes.
“Moreover, Flow’s renewable mostly plant-based pack will provide participants and spectators with a more sustainable alternative to single-use plastic. We expect this partnership to help build brand awareness and encourage trial in the New York area and across the US. We look forward to hitting the ground running together.”
Christine Burke, NYRR Senior Vice President of Strategic Partnerships and Runner Products, said “We are excited to partner with Flow as the Official Water of NYRR, including for the United Airlines NYC Half, the TCS New York City Marathon and a year-round portfolio of events.
“This multi-year partnership will be of utmost significance to our running community, keeping our runners hydrated, while simultaneously aligning New York Road Runners with a brand that also puts health, wellness, and sustainability at the forefront.”
www.nyrr.org
www.flowhydration.com
