Newton Running has launched its spring 2021 product line, which integrates recycled plastic bottles and EcoPure biodegradable material.
2021 marks the company’s second year as active members of the UN Global Compact and a commitment to its 10 principles in the areas of human rights, labour, environmental responsibility, and anti-corruption.
Newton’s next generation range marks a further stride in the brand’s sustainability drive. It currently power its office and warehouse space entirely with wind energy and recycles or composts 95% of all the waste generated.
For spring 2021, Newton Running has re-engineered both the men’s and women’s Gravity 10, Motion 10, Distance 10 and Distance S 10. These have been crafted entirely from recycled or biodegradable materials, ‘all without sacrificing performance’.
Newton is taking plastic bottles out of landfills, and utilizing them in the laces and upper mesh of each shoe. Each pair will use four water bottles worth of recycled plastic. The soles also feature EcoPure, a biodegradable plastic additive that is designed to help reduce the amount of waste and plastics in the environment.
The company notes that an average shoe can take upwards of 40 years to biodegrade. However, Newton’s Motion 10, for example, is specially treated to break down into ‘nontoxic biomass & biogas up to 75% quicker in landfills while not compromising quality, durability, or performance in any way.’
In 10 years, only biomass and biogas remain. The biogas can be used to create clean energy and the biomass turns into non-toxic dirt. The shoeboxes are also entirely compostable.
The company adds that… ‘the spring 2021 line, the first release of what will prove to be an innovative year for Newton, is a major step towards creating a more sustainable future for the brand, runners, and outdoor enthusiasts.’
