Muc-Off has launched its ‘Nominate Your Frontline Hero’ campaign. The launch celebrates the EF Education-NIPPO custom Muc-Off helmet at the upcoming Paris-Roubaix.
The personalised Muc-Off POC Ventral & Ventral Spin helmet designs celebrate the efforts of frontline workers during the COVID-19 pandemic. The pro cycling team originally ran the helmets back in the spring at Ronde van Vlaanderen (Tour of Flanders) and the Amstel Gold race – raising awareness of the campaign at two high-profile events in the cycling calendar.
With eager anticipation of the returning Paris-Roubaix, otherwise known as ‘The Hell of the North’, following over a year out due to the pandemic, this is seen as an exciting moment for both Muc-Off and EF Education-NIPPO.
Paris-Roubaix is arguably the most famous one-day event in world cycling, as the pro-peloton take on the unrelenting and brutal cobbles in Northern France, with this edition of the race also hosting the first-ever women’s Paris-Roubaix, after it was due to run in 2020.
The EF Education-NIPPO x Muc-Off collab helmets pay tribute to the selfless work done by individuals throughout the ongoing Coronavirus pandemic. The unique designs feature the names of frontline workers nominated by the riders, to show their gratitude and provide recognition of their efforts.
To celebrate the campaign, Muc-Off will be giving three lucky fans the chance to win their own piece of Muc-Off x EF Education-NIPPO history, with three signed helmets being given away.
To be in with a chance of winning one, fans are asked to nominate someone in their life who has shown heroic efforts during the pandemic. Nominations can be submitted via the Muc-Off website, or via Muc-Off and EF Education-NIPPO social channels, where fans can tag their COVID heroes to be in with a chance of winning one of the prizes.
