Tough Mudder has announced a diverse roster of partners in advance of its 2021 season kick-off this weekend in Atlanta, Georgia.
According to the obstacle course racing (OCR) event brand, ‘the partnerships unite world renowned brands with a global community of outdoor enthusiasts who pursue Tough Mudder’s unique brand of teamwork-based extreme challenges.’
“After a long COVID hiatus, we’re excited to welcome our community back to the mud,” said Tough Mudder CEO Kyle McLaughlin. “As the world re-emerges from lockdown, we’re seeing unprecedented demand from participants and brand partners, who are all eager to get back to live experiences.”
REIGN Total Body Fuel, an all-in-one fitness focused beverage with zero sugar, calories, artificial flavours or colours will become the ‘Official Energy Beverage of Tough Mudder’. All event participants will have the opportunity to sample the product on-site while the brand will also be providing co-branded fashion neck gaiters for all athletes.
“We’re excited for REIGN Total Body Fuel to become the exclusive energy drink partner of Tough Mudder,” said REIGN Total Body Fuel CMO Dan McHugh.
“With our brand rooted in fitness, this is a great opportunity to support the obstacle course community with their events taking place in the US, Canada, UK, and Germany. As the world begins to re-open, it’s awesome to see the enthusiasm from participants signing up to compete, and REIGN is committed to have their backs every step of the way.”
CRAFT Sportswear has joined Tough Mudder in a multi-year global partnership as the ‘Official Performance Apparel and Footwear’ of the series. The two brands will collaborate to create co-branded high-performance technical Tough Mudder branded footwear designed specifically for the obstacles and muddy elements participants face on the course.
Every Man Jack – returning as the Official Men’s Grooming Partner of Tough Mudder 2021 – will be providing rinse stations at the finish line to help Mudders clean up. The brand’s outdoor inspired, naturally derived grooming products are made in the US, ‘cruelty free and without any harmful chemicals.’ The brand is also providing hand sanitizer stations that will be placed around the course and in the village to support Tough Mudder’s event-day safety protocol.
Tough Mudder also welcomes other official partners for the 2021 US season, including Stage Hydration as its ‘Official Electrolyte Hydration Partner’ offering electrolytes on course for participants at all events.
“Stage Hydration is excited to partner with Tough Mudder and provide our scientifically-backed Endurance Formula to participants on event weekend,” said Stage Hydration Director of Business Development Jeff Langenheim.
“Tough Mudder’s values of teamwork, camaraderie and getting the job done align directly with our values at Stage, and we’re proud that our hydration solution will help Mudder Nation conquer the course!”
The 2021 North American Tough Mudder event series will feature more than 125,000 annual participants, and more than 20 event weekends across the continent this year.
Founded in 2010 with the launch of the Tough Mudder obstacle course event series, Tough Mudder claims more than 6 million participants. The company hosts more than 130 challenges (Tough Mudder Kids, Tough Mudder 5K and Tough Mudder Classic) and endurance (Tougher Mudder, Toughest Mudder and World’s Toughest Mudder) events annually in 19 countries.
‘Over 500,000 new participants are welcomed to the global Tough Mudder community every year.’
