Mascot Sports, creator of Oakland Run Co, is joining forces with Let’s Do This, the online platform that drives bookings for events.
Focusing on the growth of experiences in the Bay Area, CA, the partnership, which officially launches alongside registration opening for Oakland Run Co’s Livermore Valley Half and the Oakland 5000.
‘The tie-up includes co-branded merchandise, giveaways and a high-converting race booking experience.’
Let’s Do This will activate at all Oakland Run Co events including the Bay Bridge Half Marathon, Oaktown Half Marathon and Marin Endurance Festival, which open registration on January 1, 2022, and the Oakland Turkey Trot.
Additionally, Let’s Do This is an official partner of the Oak Run Crew Class of 2022, comprised of 150 ambassadors from the Oakland area and beyond. Each crew member will receive a co-branded race t-shirt, hat, and other swag.
“Let’s Do This is the perfect partner to help us take Oakland Run Co. events to the next level as we continue to celebrate Oakland through the eyes of our vibrant running community,” said Mascot Sports and Oakland Run Co CEO Ryan Dawkins.
“We’re excited to help Let’s Do This relaunch here in the US and maximize their global expertise to grow the unique endurance experiences we have planned for 2022 and beyond.”
Oakland Run Co will also partner with Let’s Do This for the first-ever Oak Run Co House. This is positioned as… ‘a 360°-Oakland-fest offering attendees a magical, physical experience dedicated to movement, wellness, mindfulness, and connection.’
The Oak Run Co House powered by Let’s Do This launches on April 25, 2022 at the all-new Moxy Hotel in Oakland, CA. The week-long event, featuring Olympian speakers, happy hours, DJs, yoga, group runs, mindfulness exercises and more, will lead into the Bay Bridge Half Marathon, taking place on May 1.
“We are super excited to partner with Oakland Run Co and be part of the incredible Mascot Sports family,” said Let’s Do This CEO & Co-Founder Sam Browne.
“As the online company focused on getting people offline, we believe passionately in inspiring people to create moments that matter by having incredible experiences in real life together. We can only achieve our vision by working closely with the most visionary partners, and Oakland Run Co’s experiences are as epic as they get.”
Let’s Do This is a marketplace for experiences, and has attracted investment from the likes of Usain Bolt and Serena Williams. With over 250,000 consumer visits a month, discovering and booking their next experience, Let’s Do This offers insight on how participants search, engage and ultimately book for events.
www.oakrunco.com
www.mascotsports.com
www.LetsDoThis.com
