Tyre manufacturer Panaracer USA has announced the launch of its first ambassador program, which is currently open for applications.
Marketing efforts aside, the brand’s first foray in ambassadorship is positioned as a celebration of community.
“Thanks to the digital age in which we live, the way we create, engage with and enjoy community has changed,” said Jeff Zell, Global Go-To Guy at Panaracer. “We already have a very active Panaracer community that likes to connect with us virtually. This ambassador program will formalize some of these relationships while also growing our burgeoning Panaracer community.”
He continued, “We are really excited about this program and to engage with the cycling community in this way. I can’t wait to welcome this crew of ambassadors and support them in their adventures.”
The goal of the Panaracer Ambassador Program is to create a mutually beneficial relationship with enthusiastic riders and adventurers in North America.
Panaracer notes that it produces high quality bike tyres for whenever rubber meets the road, gravel or dirt, and therefore will be looking for diversity in its ambassadors as well.
‘Ambassadors will be supported in their riding adventures with product & gear in return for original content, feedback and enthusiasm.’
To apply, athletes can visit www.PanaracerUSA.com/pages/ambassadors. The deadline for submissions is midnight on February 14th.
