Pirelli and UCI WorldTour team Trek-Segafredo will deepen their relationship further with an expanded partnership deal heading into 2022.
The announcement came on the eve of the Formula 1 Aramco United States Grand Prix 2021, taking place in Austin Texas on October 24th. At the Grand Prix event Trek-Segafredo champions Elisa Longo Borghini and Mads Pedersen took a lap of honor on their Trek bikes, around the Circuit of The Americas… ‘underlining the racing matrix of the partnership with Pirelli.’
First inked in 2020, Trek-Segafredo’s technical collaboration with Pirelli has already produced ‘plenty of reasons to celebrate’. In just two seasons rolling on Pirelli’s flagship PZERO tyre range, the team won monuments such as Milan-Sanremo, Liège-Bastogne-Liège Femmes and the inaugural Paris-Roubaix Femmes, where tyre choice played a key role.
In 2022 the World Tour team will be racing again with Pirelli tyres, and technical development will remain a core aspect of the collaboration. The expanded partnership will also put Pirelli in a prominent position on the upcoming Trek-Segafredo 2022 men’s and women’s kits.
‘The racing matrix of Pirelli is a constant in all its forms, whether it be road cycling, mountain biking, motocross, or Formula 1 tyres. Technological evolution explains Pirelli’s decision to be present in competitions, which are an open-air laboratory where it develops products that become available to all cycling fans.’
In this context, the partnership with the athletes of the Trek-Segafredo team is seen as ‘paramount’, especially owing to the feedback it produces. For example, Pirelli’s first cycling tubeless tyre PZERO RACE TLR is a direct outcome of the technical partnership with the team.
In 2022 Trek-Segafredo riders will continue to provide feedback from a variety of terrains across the gamut of men’s and women’s races. The ultimate goal of this extensive testing process is to provide consumers with the best experience with Pirelli tyres on their own rides.
“To Pirelli, the partnership with a leading company like Trek and with the athletes of the Trek-Segafredo team is crucial to further raise the technological level of our cycling tyres,” said Matteo Barbieri, Head of Pirelli Cycling.
“They are designed with the quality and performance required by professional cyclists and with the adaptability and versatility needed by amateurs. Today the collaboration expands further, in confirmation of our mutual satisfaction with the path we’ve taken together so far”.
“The Pirelli brand has been making race-winning tires for decades,” said Roger Gierhart, Vice-President of Trek Bicycle. “We’re proud to work with a company that has played such an outsized role in cycling’s rich history. Pirelli has been an invaluable partner to Trek- Segafredo, especially when working with our riders and staff to make products that excel within the World Tour peloton.”
Italian National Champion Elisa Longo Borghini, added “We are proud to race with Pirelli and work with their technicians. Because of the intensive and extensive use of technology that Pirelli is putting in their cycling ttres, the development work with them is continuous and we are always sure we can rely on the most advanced material we can get.
“Plus, it is exciting to know that our cycling tyres are designed, produced and tested with the same technology Formula 1 drivers are getting every weekend.”
