Hot on the heels of rolling out its newest P ZERO range, Pirelli has confirmed that US-based company Quality Bicycle Products (QBP) will be a new distributor of its cycling tyre range for the North American market.
This is seen as… ‘a natural step for Pirelli to further its role in the North American cycling market and continue its 110-year-old premium sports tradition.’
Pirelli offers a comprehensive line of bicycle tyres that span the range of mountain bike, e-MTB, road, gravel, urban and e-bike. QBP will be in charge of distributing Pirelli’s full cycling tyre range.
The Italian tyre specialist chose to collaborate with QBP for the North American market because of its ‘success as the largest distributor of bicycle parts and accessories in the cycling industry with its extraordinary history of partnering with world-class vendors.’
QBP’s values of partnering strategically and contributing to the community are seen to align with those of Pirelli.
The partnership between the two companies will further expand the Pirelli community in North America to help deliver Pirelli’s premium brand and bicycle tyre line.
