With the majority of people giving up on their New Year’s resolutions by the end of January, non-alcoholic spirit brand Ritual Zero Proof has joined forces with Spartan.
Aiming to cultivate healthy habits for the New Year, the brands’ Healthy Rituals collaboration was created to help the ‘Spartan Community transform and maintain their lives, beginning with a month-long playbook of essential elements of wellness.’
Ritual Zero Proof is billed as ‘the first American spirit alternative with the taste, smell and burn of liquor – without the alcohol or calories.’
“The Spartan lifestyle is about creating realistic, sustainable and attainable habits that create a full, productive life year-round, and not just meaningless resolutions that don’t even last a month,” said Spartan’s Vice President of Global Partnerships, Ian Lawson.
“Our health-conscious community of millions look to us for guidance and support, making this partnership with Ritual Zero Proof ideal on so many levels, as they create an unmatched, award-winning non-alcoholic spirit that can instil healthy habits.”
The month-long Healthy Rituals playbook is broken into four components of wellness: meditation, sleep, hydration, and drinking less alcohol.
Each element is accompanied by a seven-day plan to help create, and maintain, a set of healthy rituals with advice from nutritionists and exercise scientists. The program and content is available now on Spartan.com and will be shared on Spartan’s social media through the end of the month.
“Goals around fitness and alcohol consumption are too often abandoned as we move into the new year,” said Ritual Founder, Marcus Sakey. “At Ritual, we believe that a balanced lifestyle should be an ongoing pursuit with achievable goals.
“Spartan is the best-in-class holistic health leader, and an inspiration to athletes everywhere. We are thrilled to partner with them to help their community sleep better, train harder, recover faster, and have a ton of fun in the process.”
www.Spartan.com
www.ritualzeroproof.com
