Ventures Endurance, a subsidiary of Gannett and one of the USA TODAY NETWORK Ventures companies, has announced a rebrand of its visual identity across its portfolio of endurance races and events.
The rebrand includes the combining of previously acquired Boston-based Rugged Races and Chicago-based RAM Racing as Ventures Endurance.
Ventures Endurance, with more than 115 events in its portfolio, including road races, cycling, obstacle courses, and virtual events, is seen as an integral part of USA TODAY NETWORK Ventures. This wider business entity includes community-building events and expos such as Flavored Nation, USA TODAY High School Sports Awards, Community Choice Awards, and the American Influencer Awards among others.
“Our virtual and live events span road races, obstacle courses, and cycling, which means we truly have an event for everyone,” said Jason Taylor, President at USA TODAY NETWORK Ventures.
“The Ventures Endurance rebrand allows us to better reach our consumers, partners and sponsors. It also better portrays that we are one company and one team, and that it’s time for us all to reunite at the start line as the country begins to re-open.”
Events include some of the most popular race series in the USA, such as the Rugged Maniac Obstacle Course series, the Hot Chocolate 15K/5K Series, RAGBRAI, the Sanford Fargo Marathon, and the Statesman Cap 10K.
In 2019, Ventures Endurance events combined had more than 500,000 participants throughout the US. In 2020, the company also established a relationship with Warner Bros, and launched the Wonder Woman and Batman race series. Continuing this theme, Superman, Space Jam: A New Legacy and Friends virtual events will be added to the portfolio in 2021.
Ventures Endurance is also launching a ‘Run Together’ campaign. This is… ‘focused on establishing a cohesive image for the company and solidifying its place in the market as one of the largest endurance event companies in North America.’
www.venturesendurance.com
www.gannett.com
