Santini Cycling Wear and the UCI are launching a new partnership with Belgian men’s lifestyle brand, ANTWRP which has created a collection of fashion wear featuring the UCI’s rainbow motif.
ANTWRP will be displaying the UCI lifestyle collection in its high street and online stores and also selling the merchandise line created by Santini for the UCI. The ANTWRP collection will also be available through Santini’s online store
As one of the most coveted prizes in cycling, the Union Cycliste Internationale (UCI) World Champion jersey, features a rainbow motif that… tells the world the wearer is the king of the world for an entire year.’
The rainbow of five colours – blue, red, black, yellow and green – is also making the leap beyond the racing world and onto the lifestyle clothing market, thanks to ANTWRP. In a release, the ANTWRP team said ‘This collection spans t-shirts, sweatshirts and sweaters that are young and casual in style.
‘All the pieces are in inspiring shape and colour combinations with designs dedicated to the cycling world and references to Belgium, plus they feature the UCI World Champion rainbow motif.’
“Aside from this collection, ANTWRP has also selected part of the UCI-branded line of merchandise we created, including cycling wear and accessories,” added Paola Santini, Marketing Manager at Santini Cycling Wear.
“This will sell in ANTWRP stores from the end of May to enrich its own rainbow motif-inspired fashion range. We are delighted with this new partnership as we believe it will highlight to a growing extent the way the cycling and fashion worlds are mixing.”
The ANTWRP casual wear line will also be available from the santinicycling.com from the end of May.
www.santinicycling.com
www.antwrp.com
www.uci.ch
