Global business software specialist SAP has announced a new brand ambassador partnership with Jan Frodeno, one of the world’s most renowned and successful triathletes.
The partnership with the 2008 Beijing Olympics Gold Medallist, and 2015, 2016 & 2019 IRONMAN World Champion, comes just before a long-awaited start to the international triathlon season – with Frodeno’s first competition this weekend at Challenge Miami, which runs from March 12-14, 2021.
The partnership makes SAP the official data and analytics provider for Frodeno via its SAP Business Technology Platform (sap.com). According to the company, this now plays a key role in his triathlon training, performance and competition results.
“Many athletes use fitness trackers, wearables, sport watches and phones while training and in competition,” Frodeno said. “For me as a pro athlete, I have a strong desire to collect as much data as possible using the latest technologies.
“The challenge is not collecting the data but how to manage and derive value from it, allowing my team to make well-informed, performance-oriented decisions. In the end, much of the triathlon game is about efficiency and peak performance on race day.
“I genuinely believe there is no better specialist in data and analytics than SAP, and that the SAP Business Technology Platform will uncover new perspectives and gains for my team.”
Frodeno and his team will leverage key components of the SAP Business Technology Platform, including the SAP Data Warehouse Cloud solution, which was built utilizing the power of SAP HANA Cloud, SAP Analytics Cloud and SAP Data Intelligence solutions to derive valuable, real-time insights from all data sources to improve business outcomes.
“I am very excited that Jan joins SAP as the latest Brand Ambassador,” said SAP CTO and Executive Board Member Juergen Mueller. “Just like Jan needs to perform exceptionally well in all three disciplines, companies need to effectively integrate, extend and manage data, so business users can successfully use it to make confident decisions.
“SAP Business Technology Platform is designed to manage the entire data value chain for intelligent enterprises.”
