Leading performance nutrition brand, Science in Sport (SiS) has signed a three-year extension to its partnership with ‘the world’s most successful cycling team’, INEOS Grenadiers.
The extension builds on five years of success between the two parties where SiS has helped to fuel the team to seven Grand Tour victories.
‘Bespoke product development and category leading research from the Science in Sport Lab, based at Liverpool John Moore University, has and will continue to play a huge role in the partnership. Chris Froome’s famous stage 19 win at the 2018 Giro D’Italia was fuelled by a then trial product from the Lab ‘Beta Fuel’ which has since become a commercial success. Tao Geoghegan Hart’s 2020 win has a similar story that will see a new consumer-facing innovation launch ahead of this year’s Tour de France.’
Sir Dave Brailsford, INEOS Grenadiers Team Principal, said “Nutrition is a vital part of elite sport and in SiS we have a partner who share our ethos of continual innovation.
“Together, we’ve been using world-leading science to deliver a performance-first approach and build upon a five-year relationship that has seen cutting-edge products fuel our team to win the biggest races in the sport. We’re looking forward to achieving even more with SiS in the future.”
Stephen Moon, CEO at Science in Sport, said “Our Performance Solutions model is built on a science-led approach that is the heart and soul of everything we do. Our long-standing partnership with INEOS Grenadiers is the perfect representation of this working in elite sport. We’re proud to extend our partnership and look forward to fuelling many more grand tour wins.”
‘This week Science in Sport launches its new campaign to showcase this approach. This is based on a core insight that progression has become an obsession for the brand and their athletes, and that partnership is the process utilised to deliver it.’
www.scienceinsport.com
www.ineosgrenadiers.com
