Blueseventy wetsuits and swim products will become more readily available to the growing triathlon and multisport markets across the Middle East thanks to a new distribution partnership with Sported.
Sported was established in 2018 by David Hunt and his wife Rianca with a vision to be ‘the leading online destination in the Middle East for information and best-in-class-products.’ The company also offers a gateway to coaching, events, camps and more.
Blueseventy CEO, John Duquette, said “While we’ve seen a tremendous growth in the popularity of open water swimming in the past year, the Middle East region is of particular interest to us.
“Sported has a great reputation for working with premier brands and working hard to connect with athletes. I’m looking forward to working with them and introducing all athletes in the territory to our brand.”
Sported’s David Hunt said “The UAE has become a leading location for international events such as IRONMAN and the ITU World Series. The region attracts many international athletes and Dubai has been dubbed a winter training wonderland. Sported are excited to be chosen by such a prestigious brand as Blueseventy as their partner for the region.”
www.sported.ae
www.blueseventy.com
