Tom ‘Bish’ Bishop has taken another step forwards in his quest for Olympic qualification. The elite GB triathlete has signed a new sponsorship deal with Swiss running brand, On, and hopes that the partnership will take him to Tokyo and beyond.
“I’ve always wanted to be at the cutting edge of performance, whether that be in my training or the equipment I’m using,” Tom Bishop. “The new partnership with On just felt like the right move technically, and I love On’s big ambitions – which have taken it from small beginnings in 2010 to a power house globally in the running and endurance world today.”
The sponsorship will see Tom racing in the On Cloudboom and training in the On Cloudstratus and Cloudflyer, as he strives for his spot on the GB team travelling to Tokyo. The new partnership will also take Tom into the On research programme and test centre, providing the Swiss company with information and performance insights that could help shape future product developments.
“It’s exciting to be a part of this journey and in a small way contribute to the future of the sport,” added Bishop. “For me they feel incredible; yet like me, On are never content with being the best, they are still looking forward at how they can be even better. This is such a great philosophy and one that resonates with me on so many levels.”
Olivier Bernhard from On said “We are delighted to be working with Tom as not only is he a talented athlete, but he also shares our commitment to the sport and striving for the best. We can’t wait to help Tom achieve his Olympic, Commonwealth and IRONMAN ambitions.”
Tom, who was a reserve at the 2016 Rio Olympic Games and in 2017 achieved his first World Championship Series podium in Abu Dhabi, is training to make selection for the 2021 Tokyo team, with the final decision being made in June.
In the future the pro athlete plans for further success on the World Triathlon (previously ITU) circuit, to compete at the Birmingham 2022 Commonwealth Games before stepping up to 70.3 (half distance) and IRONMAN triathlon racing.
Tom Bishop is currently ranked in the top 75 ITU athletes in the world and is tipped to form part of the strong British Triathlon team in Tokyo this summer. He is likely to return to racing in May with Olympic qualification events including with the World Triathlon World Cup in Osaka Japan (May 8th) and World Championship Series in Yokohama Japan (May 15th).
